People read less online than with print
_This story was originally posted June 2009. It remains relevant today. _
People spend less time reading online news than reading printed newspapers because reading a screen is more mentally and physically taxing. For a closely related take on this see E-books harder to read, hard to comprehend.
This has consequences.
In Newspapers online – the real dilemma, Australian online media expert Ben Shepherd examined why online newspapers earn proportionately less money than print newspapers. He says it comes down to engagement. A typical online consumer of Rupert Murdoch’s products spends just 12.6 minutes a month reading News Corporation web sites. In comparison the average newspaper reader spends 2.8 hours a week with their printed copy.
Print still better in some ways
There are other factors. But I’d argue, the technology behind online reading is part of the problem:
- Newspapers and magazines are typically printed at 600 dots per inch or higher resolution.
- Computer screens typically display text and pictures at 72 pixels per inch. Some display at 96 dots per inch. _This was the case in 2009 when the story was orignally written today’s phones typically have 300 to 500 dots per inch. Tablets are around the 200 to 300 DPI range. Laptops are 150 to 250 DPI. Desktop displays vary from 90 to 160 DPI. _
- Contrast is usually far better on paper than on screen.
- Screens often include distracting elements. This can be particularly bad where online news sites have video or audio advertising on the same page as news stories.
Lower resolution means it takes more effort for a human brain to convert text into meaningful information. Screens are fine for relatively small amounts of text, but over the long haul your eyes and your brain will get tired faster even when there are no distractions. You’ll find it harder to concentrate and your comprehension will suffer.
Print readers can stay up all night with a decent book, but many find it hard to stick with most eBook readers for long periods.
Also, sub-editors and proofreaders generally find more errors on a printed page than on a screen.