Paul Bradshaw at the Online Journalism Blog says the BBC gave online journalist three gifts.

He mentions the editors' blogging and the way the BBC opened up its back-end to developers. Both matter.

His first item, the BBC’s web writing style, may prove more important in the long-term.

The organisation’s online news writers write crisp, tight news copy. They get right to the point, line up the important facts, then get out-of-the-way.

BBC learned the hard way

Bradshaw says the BBC learnt to write tight news stories when it ran Ceefax – a teletext information service which predates the internet. Ceefax allows little in the way of graphics and only 24 lines of 40 characters. Journalists had less than 200 words to tell their story.

Sharpening skills on Ceefax before the internet, gave the BBC a head start over other written news outlets which had become wordy thanks to larger newspapers.

Bradshaw says: “Even now it is difficult to find an online publisher who writes better for the web.”

The online team is even better at writing news headlines. Its editors compress the gist of an entire story into just five or six words. Most headlines fit inside that Ceefax page width of 40 characters.

Originally posted at billbennett.co.nz on Feb 21, 2011