Rules number four and five in Writing for the web in 300 words say:
Learn grammar. Forget what teachers said about long words making you look smart. It isn’t true. Instead use simple words, grammar and sentences. It is harder to go wrong.
Finding simple words isn’t always easy, especially when you are in a hurry.
A thesaurus helps. There are online thesauri and there are two paper ones on my bookshelf at home. There’s a thesaurus built into MacOS.
And then there is Ironic Sans’ Thsrs.
Thsrs is a short word thesaurus designed to help social users find shorter words to fit in tight character limits. Thsrs is a great tool for digging out a simpler, easier-to-read alternative, option, choice.