Bill Bennett
Bill Bennett
“Affordable” is one of the weasel words used by marketing people. What they hope you’ll read is “this is cheap”, what they actually mean is “you can buy this if your children miss out on essentials”.
Nick as a salesperson, I feel this in my soul lol. I feel like such a dweeb when a customer says something is “cheap” and I shoot them this look and they’re like “I mean affordable”. A lot of people are pretty hip to the psychology of these old school marketing tactics but we all still play the game 😵💫