For a while I was concerned at the drop in page read numbers when I switched from WordPress’s internal analytics to Ghost and Matomo. Especially so after I stopped engaging on Twitter.

Then I realised:

a) Matomo doesn’t include stats from people with cookies turned off or who otherwise request privacy and

b) Ghost automatically generates AMP pages for people viewing my site on a small screen.

Given that before the switch more than half my traffic was from mobiles, that means what looks like a 60 per cent drop in traffic is probably close to business as usual.

Not that it matters… I don’t sell ads or other information, I’m more interested to know what does or does not get read.