Bill Bennett

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A true story. It isn’t recent, but it did happen.

Client: You didn’t follow the brief. Me: I’m a journalist. I write facts. When I interviewed people and checked sources it was clear the premise in your brief was untrue. I reported what I found. Client: But that’s not what we asked for. Me: You won’t look stupid. You won’t get sued. Your readers won’t throw X down in disgust. Client: We don’t care. You’re unreliable. You’ll never work for us again.