A brilliant article, from a publication I don't know.

What Zuckerberg didn't factor into his strategic masterstroke, however, was one critical detail: no one likes a liar. And when you lie repeatedly, to people's faces, you go from liar to lying asshole. And lying asshole is enough to make people delete your app.

I find it verrrrrrry interesting that it is a JOURNALIST in New Zealand who brought us what may be the key document, unlocking what FB has been doing to our detriment all along. It could be that the fourth estate has actually done the job we have always been taught it was supposed to do. If that is the case, we all have reason to breathe a sigh of relief.